You've built the product. Now build the go-to-market that gets you to $1M.
1:1 go-to-market advisory for founders who need CMO-level thinking before a full-time CMO makes sense: positioning, ICP, pricing, demand and a repeatable path to revenue. You work every week with an operator who scaled startups from zero to $10M.
Madalena Rugeroni · ex-Google, advisor and investor · scaled startups from 0 to $10M in revenue · runs a portfolio of internet businesses today
Advising founders at startups like
The product is working. Revenue isn't keeping up.
Between zero and $1M, go-to-market rarely has a full-time owner. It sits with the founder, on top of everything else.
Positioning is fuzzy
Customers like the product but can't explain what it does. Every deal needs you in the room.
Pricing was a guess
You picked a number to get started. It's now leaving money on the table or slowing deals down.
Growth depends on you
Most customers came from your network or your own outreach. Nobody else on the team could run the motion.
Lots of channels, little traction
Some LinkedIn, some outbound, a launch, an agency trial. Plenty of activity and no channel that compounds.
Weekly go-to-market work with an experienced operator
A 20-minute call
Where you are, what's stuck and whether I'm the right person to help. If I'm not, I'll tell you.
GTM diagnosis
In our first session we go through positioning, ICP, pricing, channels and numbers, and pick the one constraint holding revenue back.
Working sessions
Up to four a month on what's live: a pricing change, an outbound sequence, a launch, your first GTM hire.
Chat in between
Unlimited. Send the deck, the landing page or the cold email before it goes out.
One offer, five founders at a time.
Startup GTM Advisory
1:1 · weekly · for founders from 0 to $1M
3,000€/month · 3-month minimum
Senior go-to-market support for founders who own GTM themselves and need a repeatable way to grow revenue.
- Up to 4 × 1:1 working sessions a month
- Unlimited chat between sessions
- Positioning, ICP, pricing, messaging and channel strategy
- Reviews of your site, decks, outbound and launch plans before they ship
- Mazo included for B2B SaaS startups: the AI GTM advisor I built, for the work between sessions
- Limited to 5 founders at a time
A free 20-minute call. You'll leave knowing the first thing to fix.
Four ways to get senior go-to-market help before $1M
A fractional CMO joins your team part-time and runs marketing. A GTM consultant delivers a project and leaves. A GTM advisor works with you every week while your team does the work. Here's how they compare.
| What you get | Typical cost | Best when | |
|---|---|---|---|
| Full-time CMO | A senior leader who owns marketing and builds the team | A full executive salary, plus months of hiring | You have a proven motion and budget to scale it |
| Fractional CMO | A part-time CMO inside the team, usually a few days a month | £4,800 to £7,200 a month for four days in the UK (Primewise, 2026) | You need someone to run marketing and manage people |
| GTM consultant | A defined project: a positioning sprint, a pricing study, a launch plan | A fixed project fee | You know the one problem and want it solved once |
| Startup GTM Advisory | Weekly working sessions, unlimited chat and reviews before things ship. Your team executes | 3,000€ a month, 3-month minimum | You own go-to-market as a founder and want to find what's capping revenue |
Built for founders between 0 and $1M
A good fit if…
- You have a product and your first customers
- You own go-to-market yourself and haven't hired a senior GTM lead
- Any model: B2B, B2C, marketplace, SaaS or otherwise
- You want someone to think with, and your team ships between sessions
Not a fit if…
- You're pre-product and still deciding what to build. Start here instead
- You want an agency to run campaigns for you
- You're past $1M with a GTM team in place
hi, I'm Madalena.
Leading teams at Google. Scaling startups from zero to $10M in revenue. Most of my career has been on the go-to-market side of tech companies.
Today I advise and invest in startups and run a portfolio of internet businesses, including Mazo, an AI GTM advisor for B2B SaaS founders. The advice you get is the advice I use.
I work with five founders at a time, so I know each company's numbers and what we decided last session.
Questions, answered
Are you a fractional CMO?
I work as your go-to-market advisor, which sits one step before a fractional CMO. A fractional CMO usually joins the team a few days a month and runs marketing. I work with you every week on positioning, pricing, ICP and channels, review what your team builds, and your team does the execution. When you're ready for a fractional or full-time CMO, we define the role together.
How much does a fractional CMO cost compared with this?
A 2026 benchmark of 53 UK fractional CMOs by Primewise puts a four-day-a-month retainer at £4,800 to £7,200 a month. Startup GTM Advisory is 3,000€ a month with a 3-month minimum, for up to four working sessions plus unlimited chat. It suits founders who need senior thinking and have a team that ships.
Do you take one-off go-to-market consulting projects?
No. The work is monthly, because go-to-market changes need a few cycles to test and adjust. The 3-month minimum covers finding what's capping revenue, changing it and seeing whether the change worked.
Do you only work with SaaS startups?
No. I work with B2B, B2C, marketplace and services-led startups, because the go-to-market fundamentals carry across. B2B SaaS founders also get Mazo for the work between sessions.
Is this hands-on execution?
It's advisory. We make the decisions together and I review what your team builds before it ships. If you need someone to run campaigns, an agency is a better fit.
How is this different from hiring a Head of Growth?
A senior GTM hire takes months to find and costs a full salary. This can start after a 20-minute call, and when you're ready to hire, we define the role together.
Is there a minimum commitment?
Three months. That's enough time to find what's capping revenue, change it and see whether the change worked. After that it's month to month.
Why only five founders?
So each founder works with someone who knows their numbers, their customers and what we decided last session.
What happens on the call?
20 minutes on where you are, what's stuck and whether this is the right help. You'll leave with the first thing to fix, whether or not we work together.
I'm not running a startup yet. I want to start something.
Then the main Madgrowth path fits better: work out what to sell, who it's for and what to charge →
Get to $1M with an operator in your corner.
Five founders at a time. It starts with a free 20-minute call.
Find what's capping your revenue →