Your Customer
An ICP with an evidence grade on every claim.
The Stack · 15 AI agents
Built by Madalena Rugeroni · ex-Google, advisor and investor · scaled startups from 0 to $10M in revenue
Fifteen AI agents that take you from idea to a launched, priced offer.
Answer eight questions once. Every agent after that runs the frameworks built for your exact business model — software, services, product, local or media.
One-time payment. Free updates.
Built by Madalena Rugeroni · ex-Google, advisor and investor · scaled startups from 0 to $10M in revenue
How it works
Answer the setup questions once. Every agent uses them.
1
Classify your business
Eight questions: model, stage, sales motion, price band, team, geography. A few minutes, once.
2
Load any agent
It opens the version for your model. A fractional CMO pricing a retainer gets Blair Enns. A SaaS founder gets Madhavan Ramanujam.
3
Keep the document
An ICP, an offer, a price, a page spec, a launch calendar. The next agent builds on it, so start wherever the pressure is.
A version for each model
ServicesSoftwareProductLocalMediaMarketplaces
The agents
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
Get the Stack · 399€ →
Fifteen agents. One system.
Each one ends with a document, and the next one picks it up.
Learn it01–02
Package it03–04
Position it05–06
Decide07
Launch it08–15
Before agent 01: the setup step, eight questions that every agent reads, and the free Expertise Audit — your three strongest angles from the career you already have. Both included.
Your Offer
What's included, for whom, with what guarantee.
Pricing
A price you can defend, and the anchor that holds it.
Positioning
Why they pick you over the alternative.
Messaging
One core message, three proof-backed pillars.
Go / No-Go
A verdict on your idea, scored against how you work.
Talk to Customers
Ten conversations, and what you actually heard.
Landing Page
A section-by-section page spec, copy included.
Lead Magnet
One thing worth an email address, and the bridge to paid.
Launch
A day-by-day calendar, from warm list to launch day.
Get Customers
Three channels to test, one to bet on.
Convert
Your path from lead to paid, scripted.
Retain
The first 90 days after they say yes.
Founder Content
A point of view and a cadence you can keep up.
The Numbers
A 12-month model, and whether the economics work.
No agent invents a method. Each runs published frameworks, matched to your model and credited to their authors.
April Dunford · Blair Enns · Alex Hormozi · Bob Moesta · Madhavan Ramanujam · David C. Baker · Eugene Schwartz · Teresa Torres · Donald Miller · Jeff Walker · Brian Balfour · Anthony Pierri · Daniel Priestley · Alan Weiss · Emma Stratton · Peep Laja · Marty Neumeier · Dan Ariely · Nir Eyal
See the framework each agent runs for your model
Free Expertise Audit
- All modelsDavid C. Baker's test for experts: what you've done repeatedly, what people already come to you for and who has budget for it
Setup Start
- CoversBusiness model, stage, sales motion, price band, solo or team, Builder Archetype, geography and build capacity
01 Your Customer
- ServicesJobs to be done and trigger-moment mapping
- SoftwareApril Dunford's best-fit customer derivation
- ProductBob Moesta's Four Forces of Progress
02 Your Offer
- All modelsThe Value Proposition Canvas
- ServicesAlex Hormozi's Grand Slam Offer
- SoftwareMadhavan Ramanujam's leaders, fillers and killers
- ProductMark Joyner's The Irresistible Offer
03 Pricing
- ServicesBlair Enns's Pricing Creativity and Alan Weiss on value-based fees
- SoftwareMadhavan Ramanujam's Monetizing Innovation
- ProductDan Ariely on anchoring and William Poundstone's Priceless
04 Positioning
- ServicesDavid C. Baker and Blair Enns on expertise positioning
- SoftwareApril Dunford's Obviously Awesome and Anthony Pierri
- ProductMarty Neumeier, Al Ries and Jack Trout
- LocalCategory, geography and trust
- MediaBeat, point of view and format
05 Messaging
- ServicesThe expertise claim from Baker and Enns, and Donald Miller's StoryBrand
- SoftwareAnthony Pierri's headline formula and Emma Stratton's Make It Punchy
- ProductCopyhackers voice-of-customer research
06 Go / No-Go
- ModesQuick roast for a raw idea, full gate before you spend money, post-launch check once you have data
07 Talk to Customers
- ServicesTrigger-moment research and Blair Enns's diagnose-first method
- SoftwareThe Mom Test and Teresa Torres's Continuous Discovery Habits
- ProductBob Moesta's switch interview
08 Landing Page
- ServicesStoryBrand, or problem-agitate-solve long form
- SoftwareFletch and Anthony Pierri's homepage frameworks
- ProductEugene Schwartz's awareness levels
- All modelsPeep Laja's page scoring
09 Lead Magnet
- ServicesAn audit or diagnostic
- SoftwareA free tool
- ProductA quiz
- LocalA first-visit offer
- MediaA content upgrade
10 Launch
- ServicesThe founding-client offer
- SoftwareDesign partners, then beta, then launch week
- ProductJeff Walker's Product Launch Formula or the drop model
- LocalSoft opening, then grand opening
- MarketplacesSupply first
11 Get Customers
- All modelsThe Bullseye framework from Traction and Brian Balfour's channel-model fit
- ServicesDaniel Priestley's Key Person of Influence
- SoftwareBalfour's Four Fits, Predictable Revenue or growth loops
- ProductPaid acquisition unit economics
- MarketplacesSolving the cold-start problem
12 Convert
- ServicesBlair Enns's Win Without Pitching
- SoftwareSPIN Selling, Sandler and Great Demo! for sales-led; activation for product-led
- ProductBaymard checkout research and lifecycle flows
- LocalThe CLOSER sales framework
- MediaSponsor sales
13 Retain
- ServicesKickoff to a quick win within 30 days
- SoftwareActivation and net revenue retention
- ProductPost-purchase flows, RFM segmentation and Nir Eyal's Hook model
- LocalRebooking at checkout
14 Founder Content
- ServicesDavid C. Baker's advice to publish the thinking you'd sell
- SoftwareAndy Raskin's strategic narrative
- ProductFounder story and distinctive brand assets
- MediaAn editorial system
15 The Numbers
- All modelsLean Analytics' One Metric That Matters, unit economics (CAC, LTV, payback, contribution margin), bottom-up TAM and break-even
All fifteen agents, plus the Expertise Audit
399€ one-time · free updates
FAQ
Questions, answered
Is 399€ a one-time price or a subscription?
One-time. You pay 399€ once, you keep all fifteen agents, and updates are free.
What do I need to run it?
Claude, in the app or Claude Code. Each agent installs as a Claude skill. You add them once and run them in your own account, so your business details stay with you.
How is this different from a set of prompts?
Each agent is a full workflow with its own questions, a version for each business model and an output template. They share one context file, so later agents use what earlier ones produced.
What if my business doesn't fit one model neatly?
The setup step picks the closest model and notes the hybrid, for example services with a digital product on the side. Each agent uses the main model and flags where the second one changes the advice.
What if I want help using it?
The Build is the same system with me 1:1 for three months. Compare the options →
Build your offer with the agent that fits your business.
399€ one-time. Free updates. Or start free with the Builder Diagnostic.
Get the Stack · 399€